THE TIPPING POINT

THE TIPPING POINT


BACKGROUND AND VOCABULARY

1- Read and listen to the examples of online custormer reviews of Malcolm Gladwell's book the tipping point, then discuss why the book is so popular !!

I think The main idea of ​​the book Tipping point is that there is a point of inflection from which the effects of a project or idea are maximized by creating a significant change. For this process Gladwell makes a comparison of this process with the development of epidemics, that is, the uses and customs, traditions and thoughts that spread as epidemics between societies

An example of this what the book says on page 73,                       one reviewer: Future Thinker 

In the tipping point writes an engaging book exploring why and how and how things happen. He asks questions such as How do advertisers get us to by products or go see movies ? why do people suddenly stop doing something the way they have  always done it? according to Gladwell the transmission of ideas often occurs in the same way as the passing of germ from one person to another, so like epidermic..