UNIT 4 / THE TIPPING POINT

(Extracted from https://quizlet.com/4674279/unit-4-the-tipping-point-flash-cards/with with the permision of teacher bhelmfox)

LESSON 4

THE TIPPING POINT

NEW WORDS: GRAMMATICAL FUNCTIONS, DEFINITIONS, AND EXAMPLES

consumed by - phrasal verb

to be obsessed by something

(He was consumed by studying for his TOEFL exam.)

·         go a long way toward - idiomatic expression

to do a lot to; help to

(His math tutor went a long way toward helping him passing his math course last year.)

·         hold - verb

take and maintain control over, have as a major characteristic
(After reading the book, I discovered that the novel held many surprises.)

·         maven - noun

expert, someone who is skilled in any field

(That woman is a maven. Everyone goes to her when they want to publicize their new restaurant.)

·         generate - verb

produce

(At our staff meeting, we need to generate more ideas about how to sell our product.)

·         get a hold of - idiomatic expression

to try to contact someone

(I tried to get a hold of you last night, but I guess you weren't home.)

·         profile - noun

biographical sketch

(Hey - what profile picture did you use on facebook?)

·         root - verb, noun

take root and begin to grow

(That idea you had really took root, and now the company is going to use it. The roots of the tree are very strong.)

transmission - noun

the act of sending a message.... or.... having to do with a car - your car's transmission

(With the Internet, it is amazing how quickly new ideas are transmitted.)

win over - phrasal verb

make

(someone) agree, understand, or realize the truth about something

(I tried to win my girlfriend over, but she didn't want to go to a hockey game.)

word-of-mouth - idiomatic expression

one person speaking to another person

(Sometimes the best way for a company to sell something is through word of mouth advertising. One person tells another person about it, and then the news keeps spreading.)